Who we are and what we do

Now in its second year, National Baby Swimming Week is a time to discover all the joys and benefits of baby swimming for babies and parents alike.

National Baby Swimming Week, in association with Childs Farm, is brought to you by Water Babies and supported by Yeo Valley, Mothercare, Piccolo, STA, Swim England and Baby Buddy.

Here’s a bit more about all of our lovely partners:


Childs Farm logo

Childs Farm is an award winning British brand that uses naturally derived ingredients and essential oils to produce a range of mild, kind and delicious smelling toiletries for newborns, babies and children.

Piccolo logo

Launched in 2016, Piccolo is the fastest growing baby food company in the UK with its delicious Mediterranean inspired family recipes and 100% organic ingredients. They are passionate about children enjoying the healthiest and most nutritious food from the very start of their weaning journey, and so have created an unrivalled range to help encourage baby’s taste buds to learn flavour from natural means and promote a lifetime of healthy eating.

Little Yeos logo

Yeo Valley have been farming in the beautiful Somerset countryside since 1961 and supporting British Family Farms is at the heart of everything they do. As the largest family-owned dairy business in the UK and the number one organic dairy brand, ‘Little Yeos’ from Yeo Valley is a brand that you can trust for all the family. Their little pots of creamy organic fromage frais are made with no artificial nasties, just tasty fuel for little people’s big adventures.

Mothercare logo

Mothercare has been a trusted one-stop shop for parents-to-be and their little one since 1961. From high street to mail order to online shopping, they’re committed to finding new ways of getting their products to as many people as possible.

Water Babies logo

Since it was co-founded by Paul Thompson in 2002, Water Babies has grown into the world’s largest baby swim school, today teaching more than 48,000 babies every week through a network of family businesses across the UK, Ireland, Canada, New Zealand, Netherlands and China.

Swim England logo

Swim England is the national governing body for swimming in England. We help people learn how to swim, enjoy the water safely, and compete in all our sports.

STA Logo

Founded in 1932, STA is a UK registered educational charity who for the last 85 years has worked to create and deliver the highest standards of swimming teaching in line with our charitable objective; ‘The preservation of human life through the teaching of swimming and lifesaving’.

Baby Buddy logo

Baby Buddy is the multi-award winning free app that guides you through pregnancy, birth, parenting and beyond. You can explore the web version of Baby Buddy or download the full version of the app for free on the App Store and Google Play.